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Wednesday, 24 April 2013

SearchEngineWatch.com
SEW Daily April 24, 2013
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Using HARO to Create Fresh, Compelling ContentUsing HARO to Create Fresh, Compelling Content 
April 24, 2013 - Being a reporter on HelpAReporter.com can be a source of great well-crafted stories, quotes from company CEOs, and opinions from recognized experts that are right on topic. Here are some best practices to get the most from a fabulous content source.
Ken McGaffin  |  Print version
Yahoo Bing Network: New Details on Searchers Not Using GoogleYahoo Bing Network: New Details on Searchers Not Using Google 
April 24, 2013 - ComScore data shows that some 47 million U.S. searchers can be found exclusively on the Yahoo Bing Network, not on Google. Additionally, these searchers unique to the Yahoo Bing Network spend 30 percent more than the average Google searcher.
John Gagnon  |  Print version
Guy Kawasaki Talks Content Marketing, Social & Google+Guy Kawasaki Talks Content Marketing, Social & Google+ 
April 24, 2013 - With so many sources of original content, it's getting increasingly difficult to stand out from the crowd. You have to create, curate, and share content, but you must also position yourself as an expert and genuinely interact with your communities.
Brad Miller  |  Print version
Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S. 
April 24, 2013 - Marketers must tailor their mobile ad strategies to reflect each country’s distinct mobile user populations. This includes considering varying search patterns, timing, and device usage – many of which are impacted by lifestyle differences.
Bill Dinan  |  Print version
Quora Best Practice Tips for BrandsQuora Best Practice Tips for Brands 
April 23, 2013 - Quora ranks questions and answers by user engagement. Social media metrics on this platform center around the number of followers, views, votes and shares each question has. Here's a deeper look at how brands and businesses are using Q&A site Quora.
Jim Yu  |  Print version
How to Get Over the One Hurdle Keeping You From Creating Awesome ContentHow to Get Over the One Hurdle Keeping You From Creating Awesome Content 
April 23, 2013 - How are you adding genuine value to your audience? This is the question you must answer if you want to consistently and repeatedly create dynamite content. Spend more time up front brainstorming content, then keep tuning and refining those ideas.
Nathan Safran  |  Print version
How to Diagnose the Health of Your Social Media StrategyHow to Diagnose the Health of Your Social Media Strategy 
April 23, 2013 - What do you know about your audience? Are your fans, friends, or followers engaged? Do you have a plan? What are others saying about you and how are you responding? Use this checklist to determine how healthy your social media strategy is.
Ashley Zeckman  |  Print version
800 Best SEO Posts of the Last 4 Years800 Best SEO Posts of the Last 4 Years 
April 23, 2013 - Have you ever thought which of SEO and marketing websites statistically provides the best content? Or if what people on these sites write about ever really changes? The sunsetting of Google Reader forced me to find out whose content really is king.
Richard Kirk  |  Print version
Product Listing Ads: How to Maximize Your ReturnsProduct Listing Ads: How to Maximize Your Returns 
April 23, 2013 - Product listing ads can be deceptively easy to set up, but there are still simple steps to take to make the most of them. Here are some of the simplest things you can do when it comes to bidding and optimizing your PLAs to maximize your returns.
Alistair Dent  |  Print version
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