Battle Armor: Dispute Ensnares Entrepreneurs
Under Armour, the sports apparel maker, says beverage start-up BodyArmor's branding is too close for comfort.
* * * Tiny Jet Plans a Big Comeback
Eclipse
Aviation's promise to revolutionize air travel with tiny jets died in
2008 when the company filed for bankruptcy; now, a successor company is
cranking up Eclipse's factory again.
* * * Take to the Street (Fairs) This Summer
Setting
up a booth at street fairs, festivals and other outdoor events can give
entrepreneurs insight into customers' shopping habits and access to a
new market.
* * * Competing With Amazon on Amazon
Thousands
of small merchants depend on Amazon.com to reach customers who
otherwise wouldn't know they exist. But some complain that Amazon itself
often spots their popular products and then starts muscling in.
* * * Citrix Turns to Start-Ups to Stay Hip
The
growth of cloud computing, a proliferation of mobile devices in the
office and the ever-blurring line between personal and business
computing are compelling Citrix to look further ahead than before.
* * *
Warby Parker Co-Founder Says Initial Vision Was All About Price
Warby Parker co-founder Neil Blumenthal talks about the start-up's early days—and why eyeglasses don't need to be so expensive.
* * * Ground Zero in Greek-Yogurt Craze
Chobani,
which is widely credited with launching the Greek yogurt craze in the
U.S., landed on shelves only five years ago. Company founder Hamdi
Ulukaya talks about how he built his company.
* * *
Mascot Maker
Staffers
at AvantGarb Inc., Indianapolis, design and build mascot costumes by
hand. The business is located in a former automobile factory, built in
the 1920s.
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