Roberto Abraham Scaruffi

Pure Spam: What Are Google Penalties & What to Do to Recover June 21, 2013 - Manual spam penalties of any type are difficult to recover from – especially if they are severe. These suggestions will give you places you can start to look, and things to do, to help lift 10 possible manual actions applied by Google. Kristine Schachinger  |  Print version

AdWords Flexible Bid Strategies: Two Steps Forward, One Step Back June 21, 2013 - The idea of flexible bid strategies is interesting on paper and has potentially useful implications in the long term. For now it is simply a perplexing addition in the midst of Google AdWords' massive upheaval with enhanced campaigns. John Lee  |  Print version

Bringing Together Paid, Owned, and Earned Media June 21, 2013 - Without clear strategies internally, it's really hard for any brand to know what's actually working across all areas of paid, earned, and owned media. Here's how to intertwine paid, owned and earned media to create an integrated marketing approach. Amman Badlani  |  Print version

Bing Boards: New Search Experiment Highlights 'Inspiring Content' June 21, 2013 - With Bing Boards, which resembles a sort of inline image slide show, Bing is experimenting with putting Pinterest-like boutique content front-and-center in search results, or at least complementing them from a sidebar next to search results. Thom Craver  |  Print version

Twitter Buys Spindle, Targeting Local Businesses June 21, 2013 - Twitter has bought local discovery app Spindle. Spindle, available on iOS in the U.S., describes itself as a "news feed for your neighborhood", collating Twitter and Facebook posts from local businesses into a stream of local events and offers. Michael Passingham  |  Print version

Facebook Reveals a New Way to Share 15 Second Videos on Instagram June 20, 2013 - Today, Facebook and Instagram announced video on Instagram for iPhone and Android. Now, users can record and share 15 seconds of mobile video with basic editing features, including 13 new visual filters exclusively to video. Jessica Lee  |  Print version

New in AdWords: Add Descriptions to Sitelinks June 20, 2013 - Google now lets advertisers specify, or nominate, the specific text they would like to appear for their sitelink descriptions. This allows advertisers to be specific about what text they would like to appear on their enhanced advertisements. Jennifer Slegg  |  Print version

Google: Improve Your Site's Rank by Building High-Quality Sites, Not Links June 20, 2013 - Google has updated their rankings help article to state that you can improve your rankings by "creating high-quality sites." Google previously said the key to higher rankings was "increasing the number of high-quality sites" linking to your site. Jennifer Slegg  |  Print version

Blekko Brings Izik Search to iPhone, Android With New 'What's Nearby' Feature June 20, 2013 - Blekko released the Izik search app for tablets earlier this year and now follows up with the smartphone version that aims to give important information to mobile users in the results "without clicking through multiple tiny blue links." Jessica Lee  |  Print version

No. 1 Position in Google Gets 33% of Search Traffic [Study] June 20, 2013 - New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on top in order to get the most clicks. This is the latest study to demonstrate the huge power of Page 1, Position 1. Jessica Lee  |  Print version

Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search June 20, 2013 - Brands must proactively participate in the creation of, and interaction with, data (social, video, photos, etc.). Those who fail to use data to connect with target audiences face an uphill battle. Here's how you can leverage data sources today. Rebecca Murtagh  |  Print version

SEO Game Change: Are You Setting the Right Expectations? June 20, 2013 - In SEO, like sports, there will be wins and losses, stagnation and growth. If you've had success with bad SEO practices, then you've been playing on borrowed time. Now you need the right expectations about how you look at what constitutes a win. Jennifer Van Iderstyne  |  Print version