Roberto Abraham Scaruffi

How much do journalists and editors need to know about SEO? How much SEO knowledge does a journalist need? Is it a key part of the job in the modern world, or should they just concentrate on writing? by Graham Charlton

Analytics Blenheim Chalcot acquires analytics firm iJento Last week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. Read more by Graham Charlton Content Seven ways publishers have reacted to ad blockers There is a growing concern among publishers regarding the rise of ad blockers from users who prefer to enjoy an ad-free experience, as this translates to a significant loss of revenue for them. Read more by Tereza Litsa PPC Google AdWords average conversion rates by industry [study] When you evaluate your Google AdWords performance and conversion rates, what are you comparing against? Read more by Larry Kim SEO A couple of time-saving keyword optimization techniques for you to try If there’s one thing that almost all of us can agree on, it’s that no matter what changes in the world of digital marketing, there is one constant... there's not enough time in the day. Read more by Josh McCoy More News Google Analytics launches 360 Suite, promises a better view of the “complete customer journey” Following the ‘micro-moment’ trend that Google has named and popularised for itself, Google has launched a suite of tools for its premium Analytics users, which promise to help better take advantage of customer behaviour “in the moment.”... Read more by Christopher Ratcliff Google asks bloggers to nofollow links for free gifts: expert view As we reported on Friday, Google has issued guidelines for bloggers who receive free products from companies. ... Read more by Graham Charlton

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