![Brand Terms: To Bid or Not to Bid? [Bing Ads Study]](https://blogger.googleusercontent.com/img/proxy/AVvXsEhU7O8oMgZAvxUh7zFhSK31iYnRnOEiT2lXc5Cs9Kn8Dgf_VdvIqccroVHvPNM-YT41a8XenqQ3webimR_WIsz9Y8HVSrdn0krum85KxA_yqxORtSimPR4__ENMSWyue6amF-icFmpd7TlmvmmSmd_r6CKMG3_cKMLCbQEZFX5MIJYBVWUZWA=s0-d-e1-ft) | Brand Terms: To Bid or Not to Bid? [Bing Ads Study] September 4, 2014 - A new study from Bing Ads explores the value of including your own brand terms in paid search marketing campaigns. John Gagnon | Print version |
 | Domain Equity Development: A Fresh Perspective on Link-Building September 4, 2014 - The old practices of link-building to boost SEO just won't cut it anymore. Here's a fresh way to look at building links: domain equity development. Brad Miller | Print version |
 | The Challenge of Enterprise Link-Building in a Content Marketing World September 4, 2014 - Most scalable link acquisition should be centered on high-quality content marketing activities that produce a ROI or accomplish a core business goal regardless of how many links they produce. Ray "Catfish" Comstock | Print version |
 | Google Folds Blog Search Into News September 3, 2014 - Google users who want to search for content from blogs must now filter their queries in Google News instead of using the separate Blog Search page. Lisa Lacy | Print version |
 | Google Extends Nearby In-Store Product Listing Ads to Desktops September 3, 2014 - Google is reportedly allowing retailers to promote in-store products across all devices, regardless of whether the products are available online as well. Lisa Lacy | Print version |
![HTTPS Doesn’t Boost Rankings [Study]](https://blogger.googleusercontent.com/img/proxy/AVvXsEgNZxvBzJUY7OqDUKnQJ5wv5_uJz_QrDTwqSQXtVpxOx7hkKszuGBXw3RrvrodrKDt6HHrGkAjhxBcxj0Vuy3UdgFltCOvY9UDTDOXP11v73MLFAwoMgw-CoYmJWlxR2sjSzljkXuHOWfDkh9e3u5P8EfJWOzAlTrSAQ5o66Q9CQsFnF8gUuoYgUwvcIuE=s0-d-e1-ft) | HTTPS Doesn’t Boost Rankings [Study] September 3, 2014 - Shortly after Google began recognizing HTTPS as a ranking signal, Searchmetrics says it has found there is no difference between HTTP and HTTPS. Ashley Zeckman | Print version |
 | Last-Minute SEO - Here Come the Holidays! September 3, 2014 - If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to have a successful holiday season. Kristine Schachinger | Print version |
 | How Google Pigeon Impacted Local Queries, and What You Can Do September 3, 2014 - Since Google's local algorithm update, "Pigeon," took effect in July, local businesses have been scrambling to adjust. Jim Yu | Print version |
