| How to Earn an Ivy league Degree by Wasting Time on the Internet |
By Lindsay Kolowich, Oct 31, 2014 8:00:00 AM
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 This professor sure knows how to write a provocative title.
"Wasting Time on the Internet" is the name of the University of Pennsylvania's newest English course, which will be taught in Spring 2015 by Professor Kenneth Goldsmith. And, because people love talking about wasting time on the internet almost as much as they love actually wasting time on the 
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| 8 Data-Driven Tips for Using Images in Blog Posts |
By Neil Patel, Oct 31, 2014 6:00:00 AM
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 If you knew something as easy as adding images to your blog posts would increase your readers, subscribers, followers, and leads, wouldn't you do it every single time?
According to Jeff Bullas, articles with images get 94% more total views than articles without images. Ninety-four percent! If I were to tell 
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| Replace Your Banner Ads With Baby Animals [Free Chrome Extension] |
By Dan Zarrella, Oct 30, 2014 2:00:00 PM
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 You know what's really annoying? Irrelevant, untargeted banner ads. They're all over the web, barraging you to buy buy buy from a company you've never heard of while you're just trying to enjoy the few minutes a day you get to sit down and read your favorite media site.
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| The Ultimate Cheat Sheet for Creating Social Media Buttons |
By Pamela Vaughan, Oct 30, 2014 8:00:00 AM
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 Social media is an extremely valuable tool for promoting all your awesome marketing content.
But with so many social networks providing their own individual content sharing and follow buttons, it's often difficult to know which social media button to use for what purpose.
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| 7 Current Design Trends Every Marketer Should Know |
By Laura Kane, Oct 30, 2014 6:00:00 AM
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 Truthfully, not all of us have the best design chops -- but that doesn't mean we should be in the dark about the latest design trends. While it may not be part of your day-to-day activities, one day, you'll find yourself dragged into a project like a website redesign. Suddenly, it'll feel like you're in a foreign country and you can't understand or speak the language, but you somehow have to navigate it all.
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| The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow |
By Shannon Johnson, Oct 29, 2014 12:00:00 PM
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 Every organization is in the media business now, which means there’s a growing number of corporations that are building out full-blown newsrooms.By producing original journalism, these organizations establish themselves as industry thought leaders, supplement income with an advertising revenue stream, and get discovered by the people who will eventually become customers.
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| 7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads |
By Niti Shah, Oct 29, 2014 8:00:00 AM
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 Email marketers spend a lot of time creating lists. Lists by persona, lists by sub-persona, by lifecycle stage, by topic of recent conversion, by number of times they've viewed a webpage ... You name it, there's a list segment for it.
All of these list segments give us a way to whittle down our databases and find the
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| How to Future-Proof Your Content Marketing Strategy |
By Eric Siu, Oct 29, 2014 6:00:00 AM
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 Trends come and go in the world of digital marketing. Some “hot” techniques -- like inherently manipulative keyword stuffing and forum profile linking -- are snuffed out of practice by improvements to the Google algorithms. But other more benign fads represent great opportunities for marketers to grab attention -- that is, if they’re smart about it.
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| How to Write a Darn Good Sentence [SlideShare] |
By Lindsay Kolowich, Oct 28, 2014 12:00:00 PM
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 Literary theorist and legal scholar Stanley Fish wrote, "The skill it takes to produce a sentence, the skill of lining events, actions, and objects in a strict logic, is also the skill of creating a world."
Remarkable writing isn't just for academics and authors; it's a fundamental skill for marketers, too. The "remarkable" part is where it gets tricky.
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| Free Ebook: How to Master Personalized Marketing |
By Erik Devaney, Oct 28, 2014 8:00:00 AM
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 Before the rise of inbound marketing, traditional marketers often focused on broadcasting their messages to as wide of an audience as possible. Their tactics were expensive, interruptive, and, perhaps most egregiously, untargeted.
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| How to Give Negative Feedback Without Sounding Like a Jerk |
By Hannah Fleishman, Oct 27, 2014 12:00:00 PM
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 Whether you just took on your first managerial role or are a long-time exec, dishing out criticism to a colleague is never easy. It’s a lot like going to the dentist -- painful and you can’t wait until it’s over.
The funny thing is, as much as we all dread giving or getting negative feedback, it actually
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| 20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers |
By Corey Eridon, Oct 27, 2014 8:00:00 AM
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 Know what's scary? Figuring out Halloween costumes for work. You've gotta strike the right mix of work appropriate and creative -- nothing that would freak out HR (or your coworkers with more delicate sensibilities).
While the stress of coming up with a costume is enough to make you just show up in your regular attire, you don't want to be the office
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| 7 Ways to Improve Your Relationships With Tough Clients |
By Nicolas Boillot, Oct 26, 2014 8:00:00 AM
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I recently wrote a piece on bad clients and the bad attitudes of agencies. In writing it, I was reminding myself as much as anyone else that clients who are willing to pay for expertise to solve important business challenges are often 
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| How to Lead Your Team Through a Crisis |
By Phil Harrell, Oct 25, 2014 8:00:00 AM
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It’s relatively easy to lead a team when things are going well. But what separates good leaders from great leaders is how they guide their teams when the chips are down.
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| How to Annotate a YouTube Video [Quick Tip] |
By Lindsay Kolowich, Oct 24, 2014 12:00:00 PM
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 Ever wondered how to make those clickable buttons that show up on some YouTube videos?
Wonder no more -- I'm here to teach you how.
Why? Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click
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October in Boston is extraordinary. Between the crisp, dry days, vibrant fall colors, and eerie decorations covering townhouses and street lights all over town, it's easy to get caught up in the Halloween spirit.
This post originally appeared on the 
By now, most marketers know that Twitter isn't just a great medium for creating and reinforcing your brand image -- it's also a tool for reaching fans of your business who can become leads (and, ultimately, sales).
This post originally appeared on 
This post originally appeared on the 
