Roberto Abraham Scaruffi

SEW Weekly Jul 21-28, 2014

Industry SEO PPC Analytics Social Local Mobile Video Content Development  RSS  Like  Follow Industry Google Has Removed 100,000 Links, Approved More Than Half of 'Right to be Forgotten' Requests  July 25, 2014 - Google has removed "the majority" of "right to be forgotten" requests, a number that could exceed the 100,000 mark. It has rejected just over 30 percent of the requests it has received and approved "more than 50 percent" of the requests. Carly Page  |  Print version  |  Back to top Google Love Grows, Bing Satisfaction Drops Among U.S. Customers [Survey]  July 22, 2014 - Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone. That's according to 70,000 users who were surveyed as part of the 2014 American Customer Satisfaction Index (ACSI)E-Business Report. Danny Goodwin  |  Print version  |  Back to top Blogger Fined for Top-Ranked Restaurant Review  July 21, 2014 - French blogger Caroline Doudet was forced to amend her post title and pay damages after a negative restaurant review that was appearing too prominently in Google search was found to be "unfairly hurting" the business. Ashley Zeckman  |  Print version  |  Back to top SEO How to Ensure Your SEO Strategy Delivers the Right Traffic  July 23, 2014 - When it comes to SEO, achieving first page rankings and getting more traffic is one thing, but here's how to make sure those rankings deliver the right type of traffic to your website, traffic that will actually convert into new customers. Jay Taylor  |  Print version  |  Back to top Managing Your Robots.txt File Effectively  July 22, 2014 - Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site. Here's how to use robots.txt, and some tools you can use to check for mistakes. Josh McCoy  |  Print version  |  Back to top What is Link Building?  July 21, 2014 - Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversions. Jon Ball  |  Print version  |  Back to top PPC New Free Dynamic Sitelinks on Google AdWords Ads – Everything You Need to Know  July 28, 2014 - Dynamic sitelinks are automatically generated and appear below your Google AdWords ad text. They cost nothing if they're clicked and provide more space on the search results. Here's everything advertisers need to know about dynamic sitelinks. Larry Kim  |  Print version  |  Back to top Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]  July 28, 2014 - In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new report from AdGooroo. Ashley Zeckman  |  Print version  |  Back to top How to Make AdWords Paid Search Work for You – 7 Important Steps  July 25, 2014 - Want to make your AdWords PPC accounts work better for you? By using these seven routine tasks, you can be not only more effective in managing your paid search clients, but become more valuable to your clients as well. Diane Pease  |  Print version  |  Back to top SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]  July 24, 2014 - A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including PPC and SEO) was the most effective customer acquisition tactic. The study also showed display advertising is experiencing a comeback. Jessica Lee  |  Print version  |  Back to top Apparel PPC: Zappos Dominates the Competition  July 22, 2014 - When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend. Ashley Zeckman  |  Print version  |  Back to top 3 New Bing Ads Geotargeting Features Now Available  July 22, 2014 - Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use radius targeting with location targeting. The updates are available in Bing Ads Editor and V9 API. Jessica Lee  |  Print version  |  Back to top Marin Adds Google Shopping Campaign Management  July 21, 2014 - Announcements coming from Marin in the past week showcase support for Google Shopping campaigns in its advertising platform, and product inventory feed management through an integration of Productsup. Jessica Lee  |  Print version  |  Back to top The Evolution of Audience Targeting: 3 Opportunities for Marketers  July 21, 2014 - More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without its challenges. Here are three areas of opportunity in audience targeting that marketers should be investigating. Kelly Wrather  |  Print version  |  Back to top Social Twitter Cards: A Quick Start Guide  July 28, 2014 - Twitter cards are one social media marketing tool you can't afford to ignore. By going beyond basic tweets to include videos, pictures, and other information, your business can integarate a transactional message into the conversation. Chuck Price  |  Print version  |  Back to top 10 Social Media PR Lessons From #OITNB  July 28, 2014 - With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the noise is a challenge. With a little creativity, any brand can steal some inspiration from shows like "Orange is the New Black". Lisa Buyer  |  Print version  |  Back to top 6 Tips for Writing Successful LinkedIn Articles  July 28, 2014 - LinkedIn is a great platform for publishing articles, but you need to have a strategy and consider what types of content work best for the people reading articles on LinkedIn. Here's how to write articles that will succeed on LinkedIn. Amanda DiSilvestro  |  Print version  |  Back to top How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups  July 25, 2014 - Newsletters are an amazing marketing tool, but building a large newsletter audience can be tough. You can run Twitter lead gen cards for free. Just don't promote it, and you never have to pay a dime. Here's how you do it. Travis Bernard  |  Print version  |  Back to top PR for SEO: Advanced Social Media Tips to Engage With Media Influencers  July 21, 2014 - Want to build your brand authority and trust while helping your SEO efforts? Turn to public relations. With these Facebook, Twitter, and LinkedIn tips, you and your community manager can easily start building a slew of influential media contacts. Purna Virji  |  Print version  |  Back to top Local Foursquare Upgrades App, Transitions Check-Ins to Swarm  July 24, 2014 - Calling it the beginning of the ‘personalized local search’ future, Foursquare has moved all check-in functionality from Foursquare to Swarm. It has also revealed a new logo and given us a sneak peek of what the new Foursquare will look like. Ashley Zeckman  |  Print version  |  Back to top Listing Management: The Required Foundation for Local SEO  July 24, 2014 - Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful local SEO program. Consider these four major factors when creating your listing management strategy. Jon Schepke  |  Print version  |  Back to top Ripoff Report to Revise Removal Policy: May Accept Court Orders  July 23, 2014 - Ripoff Report has been notorious for its "no removal" policy, refusing to remove reports for any amount of money, pleading, or legal litigation. However, Ripoff Report is reportedly making some important changes to this iron clad rule. Pierre Zarokian  |  Print version  |  Back to top Mobile New App-Based Search Engine Startup Relcy Tries to Reset SEO  July 22, 2014 - The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to search content across all your apps, which the major search engines, like Google, can't access. What could it mean for SEO? Dan Cristo  |  Print version  |  Back to top Content Using Majestic's Topical Trust Flow to Find Online PR Opportunities  July 23, 2014 - Using this powerful filter you can isolate the categories you're interested in, explore the source links to see the news coverage in editorial context, and identify specific journalists to see what type of stories they're interested in. Ken McGaffin  |  Print version  |  Back to top How to Optimize Your Content Strategy With Social Listening  July 23, 2014 - If you understand what your customers are saying, what they need, and how they want to get it, you can craft the right content that meets their needs. Here's how social listening can help you optimize your content strategy. Justin Freid  |  Print version  |  Back to top 4 Amazing Things You Simply Must Know About Sensational Headlines  July 22, 2014 - If readers are developing headline fatigue, but content creators continue to be chartered with driving traffic, where does that leave marketers when it comes to how to approach headlines? Here are some key takeaways from a study of headlines. Nathan Safran  |  Print version  |  Back to top