Roberto Abraham Scaruffi

Industry

Google AdWords to Universally Apply Close Variant Keyword Matching  August 15, 2014 - The change will apply to all exact and phrase match keywords and will help increase the likelihood users get the ads they expect to see. Lisa Lacy  |  Print version  |  Back to top

Bing Search Gets Conversational  August 14, 2014 - The search engine has added conversational understanding to its repertoire, meaning users can search for answers to related questions more easily. Lisa Lacy  |  Print version  |  Back to top

Microsoft Tests Specialized Chips for Increased Search Speed  August 14, 2014 - Microsoft developed a new board, "Catapult," that contains a reprogrammable chip aimed at solving the problem of slow search result loading. Ashley Zeckman  |  Print version  |  Back to top

New Settings Page Fits the Bill for DuckDuckGo  August 13, 2014 - The search engine that says it doesn’t track its users has released an updated Settings page, adding options for Instant Answers and Auto-Suggest and removing an option for Meanings. Lisa Lacy  |  Print version  |  Back to top

Perseid Meteor Shower Rains Down in Google Doodle  August 12, 2014 - The Google Doodle for August 11 and 12 in many parts of the world highlights the annual August meteor shower NASA considers the year’s best. Lisa Lacy  |  Print version  |  Back to top

Baidu Hit With Lawsuit Over Gay Conversion Search Results  August 12, 2014 - China's largest search engine is reportedly facing a lawsuit after it displayed results for a clinic falsely claiming it could make gay men straight. Lisa Lacy  |  Print version  |  Back to top

Google Tests "Listen Now" Ads for Music Searches  August 11, 2014 - The ads appear in the Knowledge Graph for services like Google Play, Rhapsody, and Spotify. They are part of an effort that also includes "Watch Now" ads for movies and TV. Lisa Lacy  |  Print version  |  Back to top

Bing Makes Technical Searches Easier  August 11, 2014 - Bing says it has streamlined technical searches, including easier API and code search reference queries, as well as simpler access to information about software and Microsoft products. Lisa Lacy  |  Print version  |  Back to top

How to Solicit Feedback from Prospects and Customers  August 11, 2014 - Businesses can inspire honest feedback from customers in part by giving their requests human touches and by explaining why the feedback is important. Howard Jacobson  |  Print version  |  Back to top

SEO

Link Building: The Art of Persuasion  August 18, 2014 - The most important thing you can ever do when trying to build a link on a site is to be persuasive. What does that mean and how can you achieve it? Jon Ball  |  Print version  |  Back to top

3 Ways to Dig Deeper for Bigger Paid Search Success  August 15, 2014 - The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. Here are some examples that show why it makes sense to dig into the details. Jason Tabeling  |  Print version  |  Back to top

7 Things That Will Improve Your SEO More Than SSL  August 14, 2014 - The fact of the matter is there is no one thing that will get you more organic traffic. Good SEO is a healthy combination of things, but it doesn’t have to be the exact same combination of things. Here are my top seven. Erin Everhart  |  Print version  |  Back to top

Is That Directory Link Unnatural?  August 14, 2014 - If you are doing a backlink audit and trying to remove or disavow unnatural links, this article should help you when it comes to making decisions about links from directories. Marie Haynes  |  Print version  |  Back to top

Google Informs Webmasters of Faulty Redirects for Mobile Users  August 13, 2014 - Reports this week show webmasters are starting to see notifications from Google when faulty redirects are detected. Jessica Lee  |  Print version  |  Back to top

PPC

Bing Ads "Top Movers" Report Gives the "Why" Behind Campaign Changes  August 15, 2014 - Bing Ads released a new feature that provides more insight into ad performance, showing up to 10 campaigns or ad groups with the most significant performance change. Jessica Lee  |  Print version  |  Back to top

Reaching the College Market With PPC  August 15, 2014 - With the start of a new school year fast-approaching, it's time for businesses to tap into the lucrative college market with PPC search marketing tactics. Lisa Raehsler  |  Print version  |  Back to top

Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]  August 13, 2014 - A recap of the "Mastering the PPC Challenge" session, presented by Diane Pease and John Gagnon at this year's ClickZ Live San Francisco conference. Jennifer Johnstone  |  Print version  |  Back to top

Google Creates Shopping Campaigns "Upgrade Tool" for AdWords Advertisers  August 12, 2014 - After announcing AdWords would retire its Product Listing Ads product in August in favor of Shopping campaigns, Google is trying to motivate advertisers to switch. Jessica Lee  |  Print version  |  Back to top

Analytics

Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]  August 15, 2014 - A look at a ClickZ Live San Francisco session that explored how businesses can optimize search and digital marketing with multi-channel attribution modeling. Michael Bonfils  |  Print version  |  Back to top

10-Point Google Analytics Implementation Checkup  August 11, 2014 - Here are some of the most important areas to review when you first gain access to a Google Analytics profile. Josh McCoy  |  Print version  |  Back to top

Local

Yahoo Acquires Local Recommendation App Zofari  August 13, 2014 - The app, which says it was inspired by what Pandora has done for music and what Netflix has done for movies, will join the Yahoo Search team. Lisa Lacy  |  Print version  |  Back to top

Mobile

Mobile App Metrics: Attributed Install vs. Assisted Install  August 15, 2014 - To stay ahead of the curve, mobile app marketers need to be looking beyond top-level metrics. One of these top-level metrics is the install. Jennifer Wong  |  Print version  |  Back to top

Content

Survey Says: Stop Making Assumptions About Your Content  August 18, 2014 - Don't just assume why your content is or isn't working - to really understand what's working and what's not, marketers need to dig in, get their hands dirty, and ask the right questions. Kelly Wrather  |  Print version  |  Back to top

8 Blogging "Rules" You Should Probably Ditch  August 13, 2014 - Since blogging is an ever-evolving field, here are eight current blogging practices that may be near the end of their lifelines, and what you should do instead. Salma Jafri  |  Print version  |  Back to top