Why We Need Control in PPC August 26, 2014 - Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the control we need. Melissa Mackey | Print version |
Tennis Great Althea Gibson Honored in Google Doodle August 25, 2014 - Gibson was the first black player to compete in the tournament now known as the U.S. Open. The USTA has called her 1950 appearance the "No. 1 moment in black tennis history." Lisa Lacy | Print version |
Bing Maps Adds Streetside and 3D View for More Than 100 Cities August 25, 2014 - Bing has announced a large maps update, including so-called Streetside imagery and additional 3-D cities on the Bing Maps Preview app. Ashley Zeckman | Print version |
The Penguin 3.0 Rollout Will Bring Tears to Your Eyes August 25, 2014 - A look at what to expect from the Google Penguin 3.0 rollout and how it's likely to affect search marketing best practices. Chuck Price | Print version |
How FREE Website Call Conversion Tracking From Google Will Benefit You August 25, 2014 - If a large percentage of your website sales happen over the phone, this is a huge announcement by Google that they will offer FREE call conversion tracking. Jamie Smith | Print version |
Want to Control Your Fate? Own Your Measurement Plan August 25, 2014 - The sole purpose of data analysis and reporting is to enable smarter decisions that will lead to improvements. If the reports you put together or receive don’t allow you to do that, something is broken. Uri Bar-Joseph | Print version |