Roberto Abraham Scaruffi

Monday 27 April 2015

Google "Mobilegeddon" Has Officially Arrived
Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel are already suffering in the search rankings.
Attention Keyword Hoarders: You Need to Delete 98% of Your AdWords Keywords - Here’s Why
Oh, hello there, AdWords advertiser. You with the massive keyword hoarding problem, over there. Yes, you...we need to have a talk.
AdWords' Search Funnels (aka Attribution) Become More Accessible
Attribution is a great tool to keep close by when optimizing and especially finding the hidden value in a PPC account.
Brand vs. Non-Brand: Measurement Is Key
As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in search. However, there should be a difference in how you measure top line performance for your brand vs. your non-brand search efforts.
Redirects for SEO: Soup to Nuts
If you’re redesigning or moving a site and your URLs are changing, you will need redirects. So save your site’s search equity and be an SEO hero by following this redirects for SEO plan.
Product Reviews for Links? Be Careful!
Google is getting really good at determining which links to a website are naturally earned and which ones are either paid endorsements or links that were obtained by offering some kind of incentive.
A Shift to Shopping Ads
Retailers are jumping on board with Google's shopping ads. here's a look at accounts that have been running shopping ads consistently.
Are You Guilty of Committing These Mobile-Friendly Mistakes?
With Google rolling out its latest algorithm change earlier this week, many business owners may be scrambling to make necessary adjustments after seeing themselves take a plunge in mobile search results.
Tapping Into Your Alpha Audience: How Blogger Outreach Can Amplify Your Reach
To grow organic rankings safely, links have to be earned on the basis of great content. But if the reality is that only 2 percent of followers share content — what hope do you truly have of earning links if your audience doesn’t share or amplify?
What First-Party Data Use in Search Might Mean for You
For the first time Google may allow advertisers to use first-party data to inform search targeting. Here are three ways this change could help search marketers deliver better results for their programs.
Will Yandex Penalizing Paid Links Affect Other Search Engines’ Ranking Factors?
The move by the Russian search engine to penalize paid links may be a smart one, but will it have a ripple effect on other search engines such as Baidu and Naver?
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years’ experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
6 Content Tips for Adapting to the Post-Mobilegeddon World
The Value of Links
4 Effective Customer-Centric Content Marketing Ideas for "Boring" Industries
Google Profits Rise Driven By Increasing Ad Revenues
Facebook "Hello" Brings Local Search to Calls
Bing Follows Google's Lead and Launches Shopping Campaigns
IAB: Search Led Ad Spend in 2014
SEW, ClickZ, ClickZ Live, and SES Acquired by Blenheim Chalcot
Optimization Not Only Factor in "Mobilegeddon" Search Ranking
Google, Yahoo Follow IAB's Advice to Improve HTTPS Encryption