Attention Keyword Hoarders: You Need to Delete 98% of Your AdWords Keywords - Here’s Why
Oh, hello there, AdWords advertiser. You with the massive keyword hoarding problem, over there. Yes, you...we need to have a talk. |
AdWords' Search Funnels (aka Attribution) Become More Accessible
Attribution is a great tool to keep close by when optimizing and especially finding the hidden value in a PPC account. |
Brand vs. Non-Brand: Measurement Is Key
As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in search. However, there should be a difference in how you measure top line performance for your brand vs. your non-brand search efforts. |
Redirects for SEO: Soup to Nuts
If you’re redesigning or moving a site and your URLs are changing, you will need redirects. So save your site’s search equity and be an SEO hero by following this redirects for SEO plan. |
Product Reviews for Links? Be Careful!
Google is getting really good at determining which links to a website are naturally earned and which ones are either paid endorsements or links that were obtained by offering some kind of incentive. |
A Shift to Shopping Ads
Retailers are jumping on board with Google's shopping ads. here's a look at accounts that have been running shopping ads consistently. |
Are You Guilty of Committing These Mobile-Friendly Mistakes?
With Google rolling out its latest algorithm change earlier this week, many business owners may be scrambling to make necessary adjustments after seeing themselves take a plunge in mobile search results. |
Tapping Into Your Alpha Audience: How Blogger Outreach Can Amplify Your Reach
To grow organic rankings safely, links have to be earned on the basis of great content. But if the reality is that only 2 percent of followers share content — what hope do you truly have of earning links if your audience doesn’t share or amplify? |
What First-Party Data Use in Search Might Mean for You
For the first time Google may allow advertisers to use first-party data to inform search targeting. Here are three ways this change could help search marketers deliver better results for their programs. |
Will Yandex Penalizing Paid Links Affect Other Search Engines’ Ranking Factors?
The move by the Russian search engine to penalize paid links may be a smart one, but will it have a ripple effect on other search engines such as Baidu and Naver? |
