Roberto Abraham Scaruffi

JUNE 23, 2015

TODAY’S TED TALK Chip Kidd: The art of first impressions -- in design and life 18:57 minutes · TEDSalon NY2015 Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly -- clarity and mystery -- and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers. Watch now » PLAYLIST OF THE DAY 7 talks to make you love science Science is about discovering the wonders of how our world works. From physics to biology to neuroscience, channel your inner Mr. Wizard as you watch these talks. Watch » 7 talks · Total run time 1:39:50