Roberto Abraham Scaruffi

Are You Optimistic About SEO? Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords.

Google May Not Give a F*** About Twitter, But Experts Say It Should Twitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buyout really have? 5 Best Ad Copy Test Procedures To Stand By It's paramount for every PPC professional to test their retail ad copy. This columnist recommends doing one test at a time for and making sure each one lasts at least 30 days. Can Siri's Voicemail Transcription Help Apple Pull Ahead? Siri transcribing voicemails is a feature rumored to be in the works. Could that help Apple pull ahead of Microsoft and Google when it comes to digital assistants and voice search?

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