Roberto Abraham Scaruffi

The Perils of Negative SEO: What You Need to Know Negative SEO, such as spamming competitors, can be devastating to your site. As a result, monitoring your link profile is an essential part of keeping a website healthy.

Testing the International Googlebot, Simplified Following an article on Google crawling from non-U.S. IP addresses, this columnist tests the Locale-Adaptive Testing Tool across 13 different languages and 18 different countries. Minimizing Errors With the HREF Language Element Motoko Hunt offers these tips for ensuring your HREF language elements are linked correctly in your global sites for maximum search optimization. 9 Year-Over-Year Data Points Every SEO Should Monitor Because there's so much seasonality in search, this columnist prefers long-term analytics when it comes to organic traffic based on location, demographic and device, as well as organic 404s. Your Email Marketing May Impact Your Rankings Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it reminds us that Google is always watching.

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