Roberto Abraham Scaruffi

Will Google’s Algorithm Give a Boost to the Dot Brand? Google changes its algorithm based on current search behaviors so it makes sense that Dot Brands don't affect ranking - however, there's a strong possibility that could change in the future.

How to Clean Up Unnatural Links from Freehost Microsite Spam Spam linking was once very common and still works well, though this columnist believes Google will crack down on these links during the next Penguin update. The Perils of Negative SEO: What You Need to Know Negative SEO, such as spamming competitors, can be devastating to your site. As a result, monitoring your link profile is an essential part of keeping a website healthy. Minimizing Errors With the HREF Language Element Motoko Hunt offers these tips for ensuring your HREF language elements are linked correctly in your global sites for maximum search optimization. Alphabet: What's Going to Happen to Google Advertisers? Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for branding and product development. Testing the International Googlebot, Simplified Following an article on Google crawling from non-U.S. IP addresses, this columnist tests the Locale-Adaptive Testing Tool across 13 different languages and 18 different countries.

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