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| Is Author Rank Really Relevant? |
By Barry Feldman, Jul 18, 2014 6:00:00 AM
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 Here ye, here ye. Worshipers of the penguin, panda, and hummingbird, gather ‘round. We have a new one to dissect, only this one’s not an animal; it’s a ship. Authorship.
By now, you’ve read about the latest Google-induced confusion-fest. This was one of the accounts of the carnage:
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| How to Decrease Your Website's Bounce Rate [Infographic] |
By Sam Kusinitz, Jul 17, 2014 2:00:00 PM
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-1.jpg) How sticky is your website? Are your visitors hanging around, or are they bouncing right off the page? Lucky for you, there's a metric for that.
Your website's bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking to anywhere else on your website -- in other words, single-page visitors.
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| 6 Smart Strategies for Segmenting Your Dynamic CTAs |
By Pamela Vaughan, Jul 17, 2014 12:00:00 PM
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 Are you using calls-to-action in your marketing? What about dynamic calls-to-action? As far as I'm concerned, dynamic calls-to-action are the only calls-to-action.
Not hip to the difference? Whereas a standard CTA is the same for every viewer, a dynamic call-to-action (CTA) -- or a Smart CTA 
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| 35 Tech Terms Translated Into Plain English |
By Lindsay Kolowich, Jul 17, 2014 6:00:00 AM
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 Ever seen the movie The Social Networkabout Mark Zuckerberg and the founding of Facebook?
In the movie, people kept saying "he's wired in" or "they're wired in" over and over again in reference to people coding intensely with their headphones on.
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| Rand Fishkin Discusses the Future of SEO & Inbound Marketing |
By Sam Kusinitz, Jul 16, 2014 2:00:00 PM
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.jpg) You likely know Rand Fishkin as the cofounder of Moz. In addition to his pivotal role in starting and growing SEOmoz from an SEO consulting agency to the SaaS company that we all know today as just "Moz," Fishkin has also co-authored The Art of SEO and appeared on the 40 Under 40 List and 30 Best Tech Entrepreneurs Under 30.
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| SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO |
By Erik Devaney, Jul 16, 2014 8:00:00 AM
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 Ugh. Off-page SEO. How the heck are we supposed to do that stuff?
Remember back in the day, when you could work out those sweet link exchange deals with your buddies? “Hey man, I have a site, and you have a site … how about I link to your site a bajillion times, and you link to my site a bajillion times?!” Boom. Off-page SEO = Done.
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| 8 Simple Hacks to "Undo" Those Embarrassing Tech Mistakes |
By Lindsay Kolowich, Jul 16, 2014 6:00:00 AM
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 In this fast-paced world, when we're firing off emails, posting status updates, and sending messages a mile a minute, we've all pressed "send" or "delete" sooner than we've intended at one time or another.
From posting a photo of my "amazung view of the muntains" to sending an email prematurely, I know that feeling of regret all too well.
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| 9 Awful Ways We Push Customers Away |
By Rohan Ayyar, Jul 15, 2014 2:00:00 PM
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 Picture this.
You're the owner of AtoZJeans.com.
Your customer Patty checks her email inbox and finds an email from AtoZJeans.com that tells her about a sale on patterned skinny jeans that she’s had her eye on for the longest time. She quickly clicks on the email and goes to your website.
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| How to Set Up Gmail Filters to Prevent Inbox Overload [Quick Tip] |
By Ginny Soskey, Jul 15, 2014 12:00:00 PM
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 There are lots of things that can stress you out at work, but a cluttered inbox has to be near the top. It's overwhelming to look at, it leads to disorganization, and you might even miss important messages (for instance ... did you hear Janelle Monáe is performing at INBOUND this year?)
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| A Simple Guide to Web Traffic Terms |
By Pamela Vaughan, Jul 15, 2014 8:00:00 AM
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 Views, visits, visitors -- it's all the same, right? Not so fast, speed racer. If that's your way of thinking, you could be misinterpreting your traffic data and making some ill-informed decisions.
Because lots of people tend to throw these various terms around all willy-nilly,
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| How to Make Your How-To Content More Helpful |
By Diana Urban, Jul 15, 2014 6:00:00 AM
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 Whether you're writing a how-to post for your blog, documentation for your software, or instructions on how to use your product, it's important to make your content easy to read. Otherwise, you'll lose your readers' attention and they'll never even get to the end of your post.
These tactics will help you create more helpful how-to posts that your readers will love (and hopefully even finish reading):
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| 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic] |
By Sam Kusinitz, Jul 14, 2014 2:00:00 PM
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-2.jpg) Imagine how many more views and how much more engagement your blog posts would get if you spent as much time crafting your blog post titles as you do your email subject lines.
Whether your posts are being discovered in social media, search engines, or inside of people's inboxes, the titles are the first things
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When it comes to marketing content, the web is cluttered, and the competition is tough.
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Have you ever craved better insight into the performance of your individual tweets? Well, hold on to your hats, folks. On Friday, 
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