Roberto Abraham Scaruffi

WordStream’s Larry Kim on how paid social ads can become your 'unicorns' Reporting live from Connect, our two-day search event in Miami, here’s the second in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation. by Christopher Ratcliff

Analytics An absolute beginner’s guide to setting up Google Analytics for your website This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. Read more by Yuyu Chen Content 25 useful metrics for content marketing success Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking at? Read more by Graham Charlton Mobile Formulating a go-to-market strategy for your mobile site or app Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. Read more by Andy Favell SEO Why your current SEO approach isn’t enough Reporting live from Connect, our two-day search event in Miami, here’s the first in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation. Read more by Christopher Ratcliff Which UK sites lost Google visibility in 2015? We recently looked at the UK sites which made the biggest SEO gains in 2015, and now it's time to look at the 'losers'. ... Read more by Graham Charlton More News Five of the most interesting search news stories of the week While our editor Christopher is busy sunning himself in Miami at SEW Connect, I'm left with the task of this week's round-up of SEM news. Read more by Graham Charlton