Roberto Abraham Scaruffi

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SEW Daily April 23, 2013  RSS  Like  Follow How to Get Over the One Hurdle Keeping You From Creating Awesome Content April 23, 2013 - How are you adding genuine value to your audience? This is the question you must answer if you want to consistently and repeatedly create dynamite content. Spend more time up front brainstorming content, then keep tuning and refining those ideas. Nathan Safran  |  Print version How to Diagnose the Health of Your Social Media Strategy April 23, 2013 - What do you know about your audience? Are your fans, friends, or followers engaged? Do you have a plan>? What are others saying about you and how are you responding? Use this checklist to determine how healthy your social media strategy is. Ashley Zeckman  |  Print version 800 Best SEO Posts of the Last 4 Years April 23, 2013 - Have you ever thought which of SEO and marketing websites statistically provides the best content? Or if what people on these sites write about ever really changes? The sunsetting of Google Reader forced me to find out whose content really is king. Richard Kirk  |  Print version Product Listing Ads: How to Maximize Your Returns April 23, 2013 - Product listing ads can be deceptively easy to set up, but there are still simple steps to take to make the most of them. Here are some of the simplest things you can do when it comes to bidding and optimizing your PLAs to maximize your returns. Alistair Dent  |  Print version Yahoo iPhone App Gets Story Summaries, Better Video & Image Search April 22, 2013 - Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm for $30 million. The Yahoo app allows users to search for news topics they are interested in and displays summarized versions of chosen articles. James Dohnert  |  Print version Facebook Home Hits 500,000 Downloads, Getting Negative User Reviews April 22, 2013 - With 500,000 downloads in nine days, only about 0.05 percent of Facebook's user base is using the service. Facebook Home hasn't had great initial reviews on the Google Play store from the majority of users. The app has a lowly two star rating. Carly Page  |  Print version Germany Fines Google €145,000 for Street View Data Collection April 22, 2013 - Google has accepted a fine from the German data protection authority over its mistaken and unused collection of WiFi data using Google Street View cars. Germany calls it "one of the most serious cases of violation of data protection regulations". Dave Neal  |  Print version Eric Schmidt on Google's UK Tax Record: 'We Fully Comply With the Law' April 22, 2013 - Eric Schmidt has defended Google’s UK tax payments, saying the firm operates within the law and is responsible for “billions” of spend in the country. The Public Accounts Committee says Google paid £6 million in taxes from revenues of £396 million Dan Worth  |  Print version Search & Social Synergy: Build Buzz, Get Links, Grow Your Brand April 22, 2013 - A look at where social is headed, what rightful place social has in the mix – along with PR, web design, promotional marketing, and search engine optimization – and some tactical considerations for what you may want to incorporate into your plans. Mark Jackson  |  Print version Pinterest Best Practice Tips for Brands April 22, 2013 - Pinterest is seeing explosive growth. It is being adopted by brands, as well as users following these brands. Here are the latest statistics, best practices, and some tactical strategies for one of the hottest and fastest-growing social platforms. Jim Yu  |  Print version UbiquiTV: Video Fragmentation is the New Reality April 22, 2013 - Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop the competency to optimize across channels will have a significant advantage over the competition. Eli Goodman  |  Print version Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More April 22, 2013 - Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". Here's a quick recap of search and social marketing news and tips from the past week. Danny Goodwin  |  Print version Earth Day 2013 Google Doodle: Control the Weather in Interactive Logo April 21, 2013 - Today's Google Doodle for Earth Day 2013 has a lot to experience. So much, in fact, Google created a "sightseeing checklist" to make sure you don't miss anything. You'll find all four seasons, animals, rain, wind and snow, and much more. Danny Goodwin  |  Print version