Roberto Abraham Scaruffi

The New Republic Daily Report
03/14/11

When Techno-Utopianism Becomes a Ridiculous Excuse to Flatter Big Business Evgeny Morozov

“Kevin Kelly, the éminence grise of Silicon Valley, holds the odd job title of “senior maverick” at Wired magazine, enjoying a cult following among thousands of geeks around the globe. Having previously written about biology, the global economy, and Asia, Kelly spent the last six years thinking about the wants and needs of technology, reading “almost every book on the philosophy and theory of technology” and interviewing “many of the wisest people pondering the nature of this force.” (As his bibliography attests, most of these “wisest people” are inventors, investors, and a handful of scientists.) Kelly published his resulting ideas in real time on one of his eight blogs, posing provocative questions to his readers and receiving hundreds of responses. He did produce a printed book in the end, but, as he warned in a recent blog post, What Technology Wants may be his last experience with “paper-native” books.

How can technology want anything? Kelly’s provocation is not as kooky as it seems. He does not claim that human-made artifacts—spoons, fax machines, iPads—have wants in the same way that human beings have wants. He argues, less crudely, that once we add all of these artifacts together, they acquire collective properties that may not be present in the artifacts themselves. Just like most of us tacitly accept the fact that markets may “want” things that are not wanted by any of the market participants, we should also entertain the possibility that Technology with a capital “T” may have wants that are not present in individual technologies. Kelly believes that “Technology” gives rise to a “network of self-reinforcing processes,” and is shot through with feedback loops, and exhibits a considerable degree of autonomy that is not present on the micro-level of individual technologies. To describe the macro level, the mechanized and electronic sphere of being composed of the entirety of technology, Kelly coins a new word: “the technium.” The technium is “the accumulation of stuff, of lore, of practices, of traditions, and of choices that allow an individual human to generate and participate in a greater number of ideas.”

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