Roberto Abraham Scaruffi

SEW Daily April 24, 2014

RSS  Like  Follow 5 Ways You Can Avoid FOMO When Developing a Website  April 24, 2014 - Nothing can compare to launching a new website. There's a lot to get done and all the checklists in the world probably won't prevent you from missing out on a big opportunity. Never fear. By thinking ahead, you can avoid these five common scenarios. Brittney Sheffield  |  Print version A Knowledge Gap Analysis Will Tell You What Web Analytics Can't  April 24, 2014 - Too much emphasis is placed on web analytics to determine what changes to make to improve a website's conversion rates. Here's why conducting a knowledge gap analysis should be your first step to find ways to increase your conversions. Larry Marine  |  Print version The Nuances of Latin American Search Marketing  April 24, 2014 - This post will help you understand the nuances of Latin American search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language. Michael Bonfils  |  Print version Can Bing Predict Reality Show Winners?  April 23, 2014 - Bing is using search and social signals to display predictions in its search results for how contestants of popular reality TV shows will fare. Bing said more types of predictions will be coming in the future as well. Jessica Lee  |  Print version How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts  April 23, 2014 - Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can help ensure that you're either starting with a clean domain, or discover potential problems. Jennifer Slegg  |  Print version Bing in the Classroom Now Open to All U.S. Schools  April 23, 2014 - Bing for Schools search, which incorporates both safe search and an ad-free search environment, has been tested in a pilot project since the start of the school year, with more than 5,000 schools and 4.5 million children. Jennifer Slegg  |  Print version Search Ads Yield 68% More Revenue per Conversion When Integrated With Social  April 23, 2014 - Marin Software conducted research that sought to answer the question of whether search and social advertising campaigns managed together produced better results. What it found was positive results in the areas of conversions and revenue. Jessica Lee  |  Print version Are All Sitewide Links Unnatural?  April 23, 2014 - While sitewide links can be unnatural, they can also be really good links! Here's how you can evaluate sitewide links pointing to your site and determine whether it's a good link or if you should try to remove or disavow these links. Marie Haynes  |  Print version 4 Keyword Research Techniques in an Age of Vanishing Keyword Data  April 23, 2014 - Keywords still matter and Google is making it harder for us to find them. But not impossible. Here's how you can use small AdWords campaigns, Google Webmaster Tools, UberSuggest, and user interviews or surveys for keyword research. Erin Everhart  |  Print version Rank Still Matters in the Age of Secure Search  April 23, 2014 - Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success. The more you can use rank metrics to inform your conversion efforts, the more successful you will be. Jim Yu  |  Print version