Roberto Abraham Scaruffi

SEW Daily April 28, 2014

RSS  Like  Follow 5 New SEO Mantras to Replace Old, Inefficient Thinking  April 28, 2014 - In SEO, we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral roles in the growth of businesses. Our thinking should match these new responsibilities. Purna Virji  |  Print version Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them  April 28, 2014 - Content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but there are still some misconceptions about that require dispelling. Avoid these common pitfalls. Kelly Wrather  |  Print version 4 Reasons Nofollowing All Links is Absurd  April 28, 2014 - Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should absolutely nofollow them. But moving forward should we expect to change all links in a marketing campaign to nofollow? No. Here's why. Jon Ball  |  Print version Pages with Schema Markup Rank 4 Positions Higher in Search Results [Study]  April 28, 2014 - Less than 1 percent of websites have implemented Schema.org markup. However, pages with Schema.org integration rank better by an average of four positions compared to pages without Schema.org markup, according to recent findings by Searchmetrics. Jessica Lee  |  Print version

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