Roberto Abraham Scaruffi

SEW Daily June 27, 2013

RSS  Like  Follow It's Frickin Hard to Build Links if Your Site Sucks  June 27, 2013 - If you're going to work hard to increase your site's visibility, make sure it's worth sharing. It doesn't make any sense to dump time, energy, money, and general resources into it if the site's underdeveloped, lacks content, or is simply outdated. Jon Ball  |  Print version How I Learned to Stop Worrying and Love Enhanced Campaigns  June 27, 2013 - It's time to stop whining and start winning! If you haven't migrated already, or you have migrated but aren't doing anything differently, here are some good reasons to adopt Google AdWords enhanced campaigns functionality as soon as possible. Dave Schwartz  |  Print version My Top 5 Most Used Custom Reports in Google Analytics  June 27, 2013 - Looking to add some awesome custom reports to your Google Analytics arsenal? Get these highly recommended reports now: unique visitors by page, conversion by time of day, customer behavior, top converting landing pages, and long tail convertors. Greg Habermann  |  Print version Most Valuable Ecommerce Customers Come from Organic Search [Study]  June 26, 2013 - Custora collected data from 86 U.S. retailers with 72 million customers to show which acquisition channels online proved to be the most valuable. Organic search followed by PPC and email trumped other channels like social for ecommerce businesses. Jessica Lee  |  Print version FTC Updates Search Engine Ad Disclosure Guidelines  June 26, 2013 - The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly, the FTC believes that it has become harder for consumers to recognize paid search results. Jennifer Slegg  |  Print version Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes  June 26, 2013 - We've all heard about the wisdom of crowds and how brands can build advocates through listening. But unsuspecting marketers who blindly attempt to take advantage of the crowds may find themselves causing more issues than benefits for their brands. Simon Heseltine  |  Print version AdWords Top Movers Report: What It Is & What It Should Be  June 26, 2013 - A new Google report highlights large changes in account clicks and cost, and how changes you made might have contributed to those moves. Here's how to run the report, what data is available, how to use the report, and what Google should improve. Justin Freid  |  Print version How to Choose Trustworthy WordPress Themes & Plugins  June 26, 2013 - How can you safeguard against poorly developed themes and plugins? There are a few telltale signs. Here are some ways you can identify trustworthy themes and plugins so you can be rest assured the code is of good quality and, more importantly, safe. Alex Moss  |  Print version Bing Offers Schools a Safe, Advertising-Free Search Experience  June 26, 2013 - Microsoft wants schools to use Bing as the default search engine. The Bing for Schools program is open to U.S. K-12 schools, providing a tailor-made search experience that removes all advertising from search results and filters out adult content. Thom Craver  |  Print version Opinion: Search Engines Not Responsible for Deleting Personal Data From Index  June 26, 2013 - Google and other search engines don't have to delete sensitive personal information from their indexes because they aren't subject to privacy requirements under existing European data protection law, according to one advocate general. Lee Bell  |  Print version