Roberto Abraham Scaruffi

SEW Weekly May 12-19, 2014

Industry SEO PPC Analytics Social Local Mobile Video Content Development  RSS  Like  Follow Industry Playable Rubik's Cube Google Doodle: Can You Solve It?  May 19, 2014 - When you arrive on Google's home page, rather than Google's logo or colors, you'll see the Rubik's Cube. Click on it to begin solving it yourself. A ticker in the corner keeps of how many moves you have taken in an attempt to solve the puzzle. Jennifer Slegg  |  Print version  |  Back to top Google Brings NHL, NBA Video Highlights to Search Results  May 13, 2014 - Google has launched a new feature that allows sports fans to see video highlights from the previous night's game when they search for the team name. The video is embedded at the top, above the organic search results. Jennifer Slegg  |  Print version  |  Back to top Dorothy Hodgkin Google Doodle Celebrates Biochemist  May 12, 2014 - A Google Doodle today celebrates the 104th birthday of British scientist Dorothy Hodgkin. The special logo features an X-ray crystallography of 3-D biomolecules, the method used by scientists to determine the 3-D structure of biological molecules. Jennifer Slegg  |  Print version  |  Back to top SEO The Ultimate Entrepreneur’s SEO Checklist for 2014  May 16, 2014 - How can entrepreneurs survive and swim the SEO sharks? Here's some advice and top tips for business leaders looking for the ultimate entrepreneur SEO checklist for 2014, plus how to screen for social media fakes, phonies, and posers. Lisa Buyer  |  Print version  |  Back to top Websites Fail Page Speed Test: 4 Things You Need to Know [Study]  May 15, 2014 - Internet marketing company Portent recently tested 500 e-commerce sites using YSlow to gather basic performance data and found 50 percent of the websites audited had an average load time of more than five seconds with a standard deviation of eight seconds Ashley Zeckman  |  Print version  |  Back to top Google Webmaster Tools: An Overview  May 15, 2014 - Google Webmaster Tools is the primary mechanism for Google to communicate with webmasters and helps alert you about issues with your site. This guide will walk you through the various GWT features, and what actionable data can be found within. Simon Heseltine  |  Print version  |  Back to top 5 Googley SEO Terms – Do They Mean What You Think They Mean?  May 13, 2014 - Robots.txt. Google DNS. Penguin, Panda, and penalties. Duplicate content filter. PageRank. You've heard all these terms, but these words have very specific meanings and are among the most commonly misunderstood terms when it comes to Google and SEO. Kristine Schachinger  |  Print version  |  Back to top 5 Ways to Sell SEO to Your CMO  May 13, 2014 - Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the goals that matter to different decision-makers, using this five-point data-driven decision plan. Jim Yu  |  Print version  |  Back to top 10 SEO Myths Debunked by Bing's Duane Forrester  May 12, 2014 - Hot on the heels of Google's Matt Cutts discussing what he feels are the biggest SEO myths, Bing's Duane Forrester has written about what he feels are 10 of the biggest myths in SEO. While some are true SEO myths, a few fall under best practices. Jennifer Slegg  |  Print version  |  Back to top PPC PPC Management: Your Past, Present & Future  May 16, 2014 - Don't get stuck in the mire of the present and always putting out fires within your account. PPC managers need to reside in the future, past, and present simultaneously in order to get the full scope of their campaigns and optimize them successfully. Joseph Kerschbaum  |  Print version  |  Back to top Marin Software Stakes Claim as First Google API Partner to Support RLSA  May 14, 2014 - Marin Software is the first Google API partner to support the new retargeting technology. Jessica Lee  |  Print version  |  Back to top Break-Even CPC & Simple Landing Page Testing  May 13, 2014 - Optimizing your conversion rate is so important because it drives bid. Your bid helps determine your position, or your profitability. Here's how you can improve your landing pages, and then reinvest gains into your PPC strategy. John Gagnon  |  Print version  |  Back to top 6 Ways to Get the Most Out of Your Search Marketing Agency  May 12, 2014 - You've hired experts to handle your search marketing. Good for you! Now how do you make sure they have what they need to succeed, are earning their keep, and not just phoning it in? Let's look at a few ways to get the most from your search agency. Andrew Delamarter  |  Print version  |  Back to top Analytics Search Engine Indexation Analysis: A Simple Guide  May 19, 2014 - A thorough analysis shows content that is receiving some impressions further down in the results and could use some extra attention. Here's how you can truly understand what is being indexed and showing in the search results of Google and Bing. Josh McCoy  |  Print version  |  Back to top Why You Need to Own Your Data & Digital Assets  May 14, 2014 - Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert ownership of data from day one, and diligently manage it as if it were worth its weight in gold. Because it is! Rebecca Murtagh  |  Print version  |  Back to top Social Top Brands Now Testing Pinterest Promoted Pins  May 13, 2014 - Pinterest announced the next phase in promoted pins testing with some heavy-hitting brands primed for Pinterest's target audience. Brands include Kraft, Target, and Disney, and these advertising campaigns will be in three- to six-month stints. Jessica Lee  |  Print version  |  Back to top 5 New & Improved Twitter Features Marketers Should Use  May 12, 2014 - Twitter has updated profile pages, introduced direct response ads, beefed up its amplify program, now makes engaging tweets appear larger, and has introduced a video collage. Here are a few brands that are making the most of the collage capability. Allison Peltz  |  Print version  |  Back to top Local From Foursquare to Swarm: Mayor 2.0, Insights, Stickers & Goodbye Badges  May 12, 2014 - The time has come to say goodbye to Foursquare mayorships as we know them. Foursquare has revealed some new details about what users can expect when Swarm launches this week, including the future of mayorships, badges, and new features. Ashley Zeckman  |  Print version  |  Back to top Mobile How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement  May 15, 2014 - Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues. Ben Goodsell  |  Print version  |  Back to top Content Should You Syndicate Your Blog to Get More Traffic & Leads?  May 19, 2014 - Organic blog promotion is a tactic that trips up many content creators since there is rarely one sure-fire to get increased traffic. Here are a few best practices to follow when using syndication as a blog promotion tactic. Salma Jafri  |  Print version  |  Back to top A 5-Step DIY Promotion Guide for Startups to Generate Business Without Google  May 14, 2014 - Don't rely on the whims of a search engine to keep your business afloat. Diversify. Seek out the communities, influencers, and platforms your audience spends time with. Capture and keep that interest by solving problems for your target audience. Pratik Dholakiya  |  Print version  |  Back to top