| Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off |
By Carly Stec, Friday, May 29, 2015 8:00 AM
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Unsatisfied by his current job, Tom Dickson found himself with three things: the need for a change, a passion for bread making, and a $10 vacuum motor.
In search of a way to combine them, Dickson started his own blender company, Blendtec. Unfortunately, he quickly found that generating buzz for blenders wasn't all that easy.
Then one day, his marketing director found inspiration in a pile of sawdust left behind by one of Dickson's "blender durability experiments," and proposed an idea that would soon propel Blendtec to fame.
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| How to Create a Compelling Business Case Study: The Ultimate Guide & Template |
By Carly Stec, Friday, May 29, 2015 6:00 AM
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Struggling to earn the trust of potential new customers?
Before you can expect them to open up their wallets, you need to start the sales process by demonstrating your ability to deliver on what your product or service promises.
Sure, you could tell them that you're great at X and that you're light-years ahead of the competition when it comes to Y and Z, but at the end of that day, that's just lip service.
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| Confessions of a Google Spammer |
By Jeff Deutsch, Wednesday, May 27, 2015 12:00 PM
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Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: Never, never ever follow in my footsteps.
This blog post will tell you exactly why.
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| How to Write a Resume: The Ultimate Checklist of Resume Tips |
By Corey Eridon, Wednesday, May 27, 2015 8:00 AM
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I can't think of many tasks people dread more than writing a resume. There are so many little things you need to add, rephrase, check, double-check, triple-check ... and somehow, your resume still goes out with your name as Corey Ridon from HubStop. It's anxiety-inducing, is what it is.
So, I did what I do when I'm anxious. I made a list about all the little stuff you need to do when you're writing and editing a resume.
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| Copywriting Lessons From BuzzFeed's Worst Headlines [New Data] |
By Andrea Lehr, Wednesday, May 27, 2015 6:00 AM
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As more and more people begin to publish online, more channels and content will be competing for your audience’s attention. A great headline is one of the most effective ways to break through the noise -- it has the potential to increase a post's traffic by 500%. So how do you write a headline that drives that kind of results for you?
Search for “how to write the best headline” and you’ll find many articles promising a blog title formula that will garner the most page views and shares.
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| 16 Reasons Why People Leave Your Website |
By Alex Bashinsky, Monday, May 25, 2015 8:00 AM
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You’ve written some really compelling copy for your website. Your product images are polished. Your overall site design is professional. And thanks to marketing initiatives like these ones, you’re getting traffic to your site.
So why is it that so few of those visitors are converting into leads and customers?
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