Roberto Abraham Scaruffi

SEW Daily June 25, 2013  RSS  Like  Follow How to Make Your Keywords Fit Your Marketing Messaging June 25, 2013 - There's so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not be picked based on search volume. Here are some ways to make sure the keywords you choose will reach the audience you want. Erin Everhart  |  Print version Do the PPC Engines Reward the Right Behaviors? June 25, 2013 - Google and Bing both reward for A while hoping for B. That is, both search engines claim to provide simplified account management, while putting PPC advertisers in no-win situations, especially when it comes to quality score and enhanced campaigns. Melissa Mackey  |  Print version Linkable Asset Strategy: How to Pick & Prioritize Assets June 25, 2013 - You want to ensure that your linkable assets generate not only quality links, but social shares and mentions, qualified leads, conversions, and high-intent traffic. Here's a process for picking and prioritizing linkable asset development. Ken Lyons  |  Print version Let the Instagram vs. Vine Video Battle Begin! June 25, 2013 - Within 8 hours of launching Video on Instagram, more than a year's worth of footage was shared. Meanwhile, the number of tweets containing a 6-second looping video from Vine has almost doubled in just two months, according to new Unruly Media data. Greg Jarboe  |  Print version Google Waze Buy Faces Antitrust Review June 24, 2013 - Iit's unlikely the FTC will conclude that Google's Waze buyout will significant harm other mapping services such as Bing Maps and Tomtom. But the FTC will consider whether Google is buying Waze to eliminate a potential future competitor. Carly Page  |  Print version Google Grants Cannabis Group $240,000 in AdWords Money & Other Products June 24, 2013 - According to Michigan Compassion, a medical cannabis nonprofit, Google awarded the group $240,000 annually in AdWords advertising through Google Grants, as well as the use of other Google products for nonprofits. Jessica Lee  |  Print version Local Search Key Vendors, Best Practices & Steps to Success June 24, 2013 - The local search landscape continues to evolve quickly. New vendors and local optimization tactics are emerging almost daily. Here's a recap of the state of local search, the key players, and how to chart your way forward in this complex area. Andrew Delamarter  |  Print version How to Build Your Search Marketing Agency for the Future June 24, 2013 - As more companies enter the digital age and look to generate demand for their products and services, the need for digital marketing services is growing exponentially. Here are seven things every agency should consider to ensure future success. Uri Bar-Joseph  |  Print version Is Bing Places for Business Better Than Google+ Local? June 24, 2013 - If you haven't yet, check out Bing Places for Business to quickly claim, edit, and control your local listing while also making it pop and making it social. Is Bing Places for Business a better tool than Google+ Local? Josh McCoy  |  Print version Google Avoids Street View Fine in UK, Must Delete All Data June 24, 2013 - The UK Information Commissioner's Office (ICO) has served Google notice that it must delete any WiFi data it collected through its Street View operations within 35 days, but did not find enough evidence against Google to levy a fine. Lawrence Latif  |  Print version