 |
Google Doesn't Care if it Ranks Your Site Properly
July 31, 2013 - If you've been negatively impacted by an algorithmic update, it's easy to blame Google. Instead, try to figure out what your site has in common with other sites that were targeted. Finding the bad signature and fixing it is the key to your recovery. Eric Enge | Print version |
 |
Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time
July 31, 2013 - Broken link building can play a valuable part in most people's link building strategies, but is an underused white hat strategy. Here's why broken link building is so attractive, outreach tips, and some tips for doing it at scale. Ken McGaffin | Print version |
 |
Bridging the Gap Between Social Media and PR
July 31, 2013 - As the web puts an increasing influence on trust and authority, merging social media into PR initiatives becomes even more important. Here's where can you integrate PR and social media to increase mentions, awareness, and overall brand kickass-ness. Lisa Barone | Print version |
 |
Google Relaunches the Zagat Experience on the Web and for Mobile
July 30, 2013 - Google has announced the relaunch of its rating and review site, Zagat, along with a mobile app for both Android and iPhone. With the relaunch, Zagat offers access to its rating information on local restaurants and nightlife without registration. Jessica Lee | Print version |
 |
The Ultimate Platform Migration and Redirection Plan for SEO
July 30, 2013 - If you're tasked with migrating a website and want to retain value of all your top performing pages, you need to know these pre-migration best practices, migration solutions for different scenarios, and also have a post-migration redirection plan. Guillaume Bouchard | Print version |
 |
How to Measure SEO Success
July 30, 2013 - Correctly measuring the success of an SEO campaign can vary greatly depending on your business type and objectives. However, there are three key performance indicators (KPIs) you should always consider when measuring a campaign's effectiveness. Jay Taylor | Print version |
 |
PPC Defense: Don't Let These 7 Factors Damage Your Performance
July 30, 2013 - Countless entities can damage your PPC campaign's performance – from seasonal trends, to more competition, to implementation errors, and more. Here are some defensive strategies to help protect your hard work and preserve your positive progress. Joseph Kerschbaum | Print version |
 |
Bing Adds Pop-Up Child Abuse Warnings to UK Searchers
July 30, 2013 - Bing has added a pop-up warning that will appear when someone is about view images of child abuse. Searchers who are almost upon such content will see a message that says, "Warning! Child abuse is illegal," and links them to help and advice. Dave Neal | Print version |
