Roberto Abraham Scaruffi

How to Start Building Your Author Rank: 6 Best Practices March 12, 2013 - Building identity around top content is now an integral part of a strong digital marketing strategy, especially considering Author Rank may be more disruptive than all the Panda updates combined. Here's how you can prepare for the inevitable change. Guillaume Bouchard  |  Print version

Locate and Analyze Search Term Data in AdWords Faster & Easier March 12, 2013 - One of the core tactics of PPC campaign optimization is search term analysis. Learn how to locate your raw search term data and group it together to focus your analysis, add relevant keywords, and ensure you're more likely to generate positive ROI. Joseph Kerschbaum  |  Print version

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3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy March 12, 2013 - As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, here are three reasons having a mobile–friendly website is becoming essential. Jay Taylor  |  Print version

Google Glass Ban Gets Bar Big Publicity March 12, 2013 - A "dive bar" in Seattle has banned the augmented reality spectacles to preserve privacy. The bar's owner responded to angry Facebook commenters, arguing that the original post was "mostly humorous" and told them to "get a sense of humor". Lee Bell  |  Print version

Woman Comes Up Limp Yet Again in Google Search Suggestion Fight March 11, 2013 - Beverly Stayart has come up limp in her bid to hold search engines accountable for a search suggestion that links her to erectile dysfunction drug Levitra. The middle-aged woman is now 0-4 in attempts to prove her name has been misappropriated. Danny Goodwin  |  Print version

Matt Cutts: Merchant Quality to Affect Google Search Rankings March 11, 2013 - Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. It's all still pretty vague at this point, but here's what Cutts said Friday at SXSW. Danny Goodwin  |  Print version