| 8 Essential Steps to Get Your Nonprofit Ready for Giving Tuesday |
By Taylor Corrado, Oct. 4, 2013, 4 p.m.
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 On December 3, the 2nd annual Giving Tuesday, a national day of giving driven through social media channels by nonprofits, for-profits, and individuals, will take place.
Last year, more than $10 million was raised on Giving Tuesday, which marked a 53% increase in giving from the same day in
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| Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers |
By Steve Haase, Oct. 4, 2013, 11 a.m.
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 This post originally appeared on Inbound Ecommerce, the brand new ecommerce section of the HubSpot Inbound Marketing Blog.
You may have heard the news by now: Google has rolled out a new algorithm for all search results. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”
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| One Simple CAN-SPAM Addition That Could Transform Your Email Marketing |
By Ginny Soskey, Oct. 3, 2013, 4 p.m.
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 Have you ever gotten an email from a company that surprised you? You see it hit your inbox, but you don’t recognize the sender. You decide to open it anyway -- maybe you signed up to receive emails from the sender a while ago -- but quickly discover that you have no recollection of opting in to receive those emails.
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| Is Google Abusing Its Monopoly Power? |
By Dan Lyons, Oct. 3, 2013, 11:44 a.m.
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 This post originally appeared on Up & to the Right, a new section on the HubSpot inbound marketing blog.
As we reported last week, Google is going to start encrypting all search activity except for clicks on ads. This has huge (and very bad) implications for marketers, who will no longer get valuable keyword data from searches. 
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| Leave My Inbox Alone! How to Drive Customers Away With Email Overload |
By Ginny Soskey, Oct. 3, 2013, 8 a.m.
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 I love shoes. Bright ones, dull ones, suede ones, leather ones, pointy-toe ones, rounded-toe ones. I love shoes so much that after purchasing three amazing pairs from this one store, I voluntarily signed up to receive emails from the company. Every chance I got, I sang its praises. But then, six months later, I angrily unsubscribed from its email marketing.
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| Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement |
By Sara Davidson, Oct. 2, 2013, 2 p.m.
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 Let’s face it: The way in which email now makes it to the inbox is different than it was a couple of years ago. The big dogs of the ISP world (Gmail, Hotmail, and Yahoo) have changed the way they look at and value emails, from a content-identification system to an engagement/behavioral model.
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| What the Heck Is Blogging? A Sneak Peek Into Marketing's Newest Pastime [Infographic] |
By Ginny Soskey, Oct. 2, 2013, 11 a.m.
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 I'm still not entirely convinced people know what I do. I get questions all the time like, "Wait ... so you just write all day?" Or, "Is that a full-time job?" Or, my personal favorite, "Is that even a real job?"
I get lots of questions because the reality is most people really aren't sure what the heck a blogger does in this wide world of
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| 10 Ways to Make Your Content More Fun to Read |
By Pamela Vaughan, Oct. 2, 2013, 8 a.m.
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 "But I write about mortgages (or some other similarly ' boring' topic) -- there's no way I can possibly make my content fun to read." For many of you in the B2B boat, this is probably an excuse you can easily relate to.
But I'm going to fight you on this one because, hey, I'm a B2B content creator, too. And we
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| What if Your Marketing Shut Down for a Month? |
By Pamela Vaughan, Oct. 1, 2013, 4 p.m.
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 Well folks, it happened. For the first time in 17 years, the United States federal government officially shut down today. This means that roughly 800,000 nonessential public sector employees were sent home from work without pay as legislators work toward a solution for implementing a new spending bill -- an extremely unfortunate situation for the workers filling those roles.
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| Social Media Managers Must Work Around Lousy Business Models |
By Anum Hussain, Oct. 1, 2013, 2 p.m.
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 Raise your hand if you've ever been screwed over by an airline. Yeah, me too -- multiple times.
Most recently, United Airlines canceled my flight out of Cleveland an hour before my coworker and I were to depart. When we asked what to do about having nowhere to stay for
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| How Does Your Company Stack Up? The Latest Trends in B2B Content [Infographic] |
By Ginny Soskey, Oct. 1, 2013, 11 a.m.
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 One of my favorite things in grade school was that whole "gold star" system. Remember it? You do something well in the classroom and you get a shiny gold star next to your name on a chart of your whole classmates. So, at any given time, you can look around and see how you're stacking up against the rest of the class.
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| A Free, Customizable Template to Help You Prove Marketing ROI [+ SlideShare] |
By Ginny Soskey, Oct. 1, 2013, 8 a.m.
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 It's a brand new month, everyone! It's a time for new beginnings. New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon.
But wait ... aren't we forgetting something? With last month's activities all done, we need to pause for a second to examine what worked
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| 8 Ways to Engage Alumni With Google Hangouts |
By Harvey Simmons, Sept. 30, 2013, 5 p.m.
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 Alumni relations pros are constantly on a mission to build lifelong relationships with their alumni. Ideally, alumni could visit campus regularly and interact with their alumni relations office in person. Yet, with increasingly global alumni communities, that’s becoming a greater challenge.
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| 6 Ways to Reduce Wasted AdWords Spend |
By Larry Kim, Sept. 30, 2013, 11:04 a.m.
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 Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. A lot of the default settings in AdWords are there to maximize your reach -- which is great if you want the highest possible number of clicks.
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| 5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare] |
By Shannon Johnson, Sept. 30, 2013, 8 a.m.
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 I once went to a marketing conference. I don't remember the name of it.
What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;).
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| How to Be a Sales Coach, Not a Sales Manager |
By Matt Sunshine, Sept. 28, 2013, 3 p.m.
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 Almost every up-and-coming salesperson wants to grow into the job of sales manager. The job title carries a lot of weight and the position itself typically involves either running the entire sales department or a significant portion of it.
Someone with this kind of business responsibility could easily fall into the trap of
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| What's a MOOC, and How Can Your University Use It? |
By Taylor Corrado, Sept. 28, 2013, noon
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 The ever-increasing cost of college, and education in general, has sparked new avenues of learning over the last few years -- and posed a challenge for private universities to attract new applicants.
One of these new avenues, massively open
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| 9 Viral Change.org Petitions Nonprofits Can Learn From |
By Taylor Corrado, Sept. 27, 2013, 7 p.m.
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 Since 2007, the online petition platform Change.org has had more than 224 million online signatures in 196 countries to support and drive change in national, state, and local government legislation and corporate policies.
The site has also helped numerous nonprofits lead very successful awareness campaigns.
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| Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum |
By Sana Bakshi, Sept. 27, 2013, 5 p.m.
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 Fall is finally upon us. Time to pack away our beach towels and flip flops and trade them in for sweaters and scarves.
After months of sunny weather and hopefully a little vacation and downtime (come on, you deserve it), getting back to the grind can be difficult, and finding inspiration to create killer
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