| 7 Little Tricks to Spruce Up an Ugly Excel Graph |
By Ginny Soskey, Mar 21, 2014 8:00:00 AM
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 It's really tempting to let terrible Excel graphs creep into your marketing. Your boss doesn't care about little things like how graphs look, right? And whatever Excel comes up with as the default is probably fine ... right?
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| How to Monitor and Improve Your Site's Load Time |
By Lisa Toner, Mar 20, 2014 2:00:00 PM
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 Have you ever done a Google search?
Silly question, of course you have! Picture this scene for a moment -- you type in your search term, Google spits back a gazillion results for you, you sift through the first page or two of results, and if you don't find what you’re looking for, you'll probably try changing up your search terms and go again.
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| The Difference Between Hard Bounces and Soft Bounces [FAQs] |
By Ginny Soskey, Mar 20, 2014 11:00:00 AM
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 When I first tried my hand at email marketing, I was blown away by how many terms I needed to learn. I kept drawing blanks on what terms actually meant for the first few months I was learning about email marketing.
The terms that gave me the most trouble? Hard and soft bounces.
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| How to Display Site Content Only Your Mobile Viewers Can See |
By Lynelle Schmidt, Mar 19, 2014 1:35:07 PM
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 How many times have you heard, “this will be the year of mobile”?
We may never know when the official “year of mobile” will be, but I can tell you mobile traffic to your site will only continue to increase in the next few years. We need to start adjusting some of our marketing efforts to cater to these new mobile visitors.
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| From Vague to Valuable: Putting Buyer Personas to Work |
By Jeffrey Russo, Mar 19, 2014 11:00:00 AM
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 “You’ve got to know your customer.” It’s a business cliche that has reached fever pitch in the past couple of years. And if it wasn’t 100% true, I’d hesitate to mention it yet again.
The truth is that knowing who your customer is, what they value, what they need, and what it takes to motivate them is so critical that it
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| 6 Crucial Email Newsletter Metrics You Should Be Monitoring |
By Ginny Soskey, Mar 19, 2014 8:00:00 AM
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 It's easy to get attached to your email newsletter. Your boss once upon a time forced you to do it when you started to do more email marketing instead of direct mail and you've stuck with it ever since. Maybe you heard from a few super-fans who look forward to getting it in their inbox every day. Or maybe someone on your c-suite loves the email newsletter and would be quite upset if it went away.
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| 8 Promotional Videos You Might Actually Enjoy Watching |
By Sam Kusinitz, Mar 18, 2014 4:00:00 PM
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 There's an interesting double standard that has emerged with video advertisements.
We loathe the commercial breaks that interrupt our regularly scheduled programs, and we despise the pre-roll ads that play unsolicited before our selected internet videos. However, Scott Reese, CEO of blurblQ, explains that
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| 8 Brilliant Landing Page Examples You Need to See |
By Ginny Soskey, Mar 18, 2014 8:00:00 AM
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There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are.
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| Career-Changing Advice Your Boss Wishes You Knew |
By Eric Pratt, Mar 17, 2014 4:00:00 PM
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Sure, you know your boss better than I do. But I do know how bosses think. As the owner of a marketing agency, I have a pretty good pulse on what your boss’ day looks like, their goals, and their challenges.
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| How to Integrate Email Campaigns With the Rest of Your Marketing |
By Sam Kusinitz, Mar 17, 2014 2:00:00 PM
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 Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen, email is one of the most effective methods for mobilizing contacts. This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore.
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There's no shortage of advice in the blogosphere on how and where to spend your time on social media. How organizations are actually spending their time online, however, is a different story.
Whether you’re trying to convince your company that adopting inbound marketing is beneficial for business, or you’re hoping to get budget so you can start using a new 
Though I've never had the word "marketing" in my job title and it hasn't been part of my official role at HubSpot, I think of myself as part marketer and part developer. My current passion project (as part of HubSpot Labs) is 
This post originally appeared on 
Learning how to put together an 
By now, you've probably heard about the importance of visual content. Social networks are displaying images more prominently in their feeds, and 
