Roberto Abraham Scaruffi

SEW Weekly Apr 13-20, 2012 Industry SEO PPC Analytics Social Local Mobile Video Companies Technology  RSS  Like  Follow Industry Judge Allows 'No Poaching' Lawsuit Against Google to Proceed April 20, 2012 - A California judge has denied a motion to dismiss a class action lawsuit from employees alleging that a group of seven high profile tech companies, including Google and Apple, conspired in a "no poaching" deal, limiting worker salaries and mobility. V3  |  Print version  |  Back to top Sergey Brin Clarifies Open Web, Apple, Facebook Comments April 19, 2012 - Google co-founder Sergey Brin has repeated warnings that the greatest threat to Internet freedom is government censorship focused on crushing political dissent, and warned that attacks against online piracy are “misguided and dangerous”. V3  |  Print version  |  Back to top Congressman, EPIC Push for Larger Google Street View Investigation April 18, 2012 - Not content with Google's $25,000 fine for obstructing a Federal Communications Commission Wi-Fi data collection investigation, a U.S. lawmaker and the Electronic Privacy Information Center are calling for further investigations of Google. V3  |  Print version  |  Back to top Facebook Topples Google as Most Visited Site in Brazil April 18, 2012 - Facebook became the most visited site in Brazil over the weekend. The social network took 11 percent of all internet traffic, just slightly greater than Google Brasil, as the two fight for market share in the booming South American country. Miranda Miller  |  Print version  |  Back to top Google-Oracle $1 Billion Android Patent Trial Begins April 17, 2012 - The trial between Google and Oracle over the use Java software within the Android operating system began in California yesterday with the selection of the jury. It is likely Oracle will seek around $1 billion in damages from Google. V3  |  Print version  |  Back to top Google’s Brin: Governments, Apple, Facebook Threaten “Open” Internet April 16, 2012 - Google co-founder Sergey Brin has warned against the growing number of restrictions on the Internet arising from governments' attempts to control communications and censor populations in nations such as China, as well as rivals Apple and Facebook. V3  |  Print version  |  Back to top Google Fined $25K for Obstructing FCC’s Street View Investigation April 16, 2012 - The FCC has fined Google $25,000, claiming the search giant “deliberately impeded and delayed” their investigation into the 2010 collection of private user data through unsecured wi-fi networks during Street View mapping. Miranda Miller  |  Print version  |  Back to top Global Search Engine Marketing [Book Review] April 15, 2012 - "Global Search Engine Marketing" authors Anne Kennedy and Kristian Mar Hauksson, lay the foundation for a broad understanding of how the online marketing world operates in all the major regions of the world as well as special considerations. Marshall Sponder  |  Print version  |  Back to top SEO Negative SEO: Looking for Answers from Google April 20, 2012 - It seems we're finally starting to see more of what many have suspected: that others can indeed affect your rankings with bad links – otherwise known as negative SEO. And this time it's going to be damned hard to get the worms back into the can! David Harry  |  Print version  |  Back to top Your Website Might Be Over Optimized If … April 19, 2012 - There has been a great deal of speculation about Google’s forthcoming penalty for “over-optimized” or “overly SEOed” sites. Please place your tongue in your cheek as you read some thoughts on how to recognize a website has been over optimized. P.J. Fusco  |  Print version  |  Back to top Bing Keyword Research Tool: Highlights & Limitations April 18, 2012 - Out of the box, Bing’s new Keyword Tool offers several noteworthy highlights, such as keyword data without rounding or averages and six months of data. However, the tool has some limitations that will hopefully be fixed when Bing moves out of beta. Greg Habermann  |  Print version  |  Back to top 7 Ways to Use Visitor Intelligence in SEO & Marketing April 16, 2012 - Ready to take SEO to the next level? Visitor intelligence helps you consistently determine the quality of your website’s visitors and leads. Scan, review, and segment that traffic to give you more information to analyze your visitors and leads. Erez Barak  |  Print version  |  Back to top How to Create a Great Content Strategy for an Established Website April 15, 2012 - Making sure you have content dedicated to the highest search volume primary and secondary keywords in your space is essential. Here’s one strategy to Panda proof and better optimize your site to grab more of the long tail traffic in your space. Bonnie Stefanick  |  Print version  |  Back to top Timing Your SEO Efforts to Rank During Traffic Peaks & Spikes April 13, 2012 - When you need to rank during seasonal trends, you must do your work before the peak. Riding the waves of search volume spikes is hard, but it can also be rewarding. Effectively timing your SEO effort provides a huge lead over your competitors. Peter van der Graaf  |  Print version  |  Back to top PPC Google Unveils New Metrics for Brand Marketers April 20, 2012 - Digital marketers praised Google's new measurement tools designed to measure whether an ad has actually been viewed – called Active View and Active GRP – but said they might not go far enough to make display advertising more accountable. ClickZ  |  Print version  |  Back to top Paid Search Revenue Hit $14.8 Billion in 2011, Up 27% [Report] April 19, 2012 - Paid search remained the dominant ad revenue driver in 2011, accounting for $14.8 billion of the record $31 billion of all online advertising last year, according to the latest IAB Internet Advertising Revenue Report, prepared by PwC U.S. Danny Goodwin  |  Print version  |  Back to top PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts April 18, 2012 - Two new Q1 2012 paid search reports reinforce the strong growth of the PPC market, driven by higher click-through-rates and lower costs-per-click in the mobile space. Industry analysts share tips for marketers looking to maximize returns in Q2. Miranda Miller  |  Print version  |  Back to top Automated Alerts – Robotic Guardian Angels of PPC April 18, 2012 - When managing PPC campaigns, it’s good to have someone watching out for us just in case something goes awry in a campaign. The automated alert functions within Google AdWords and Google Analytics may be as close as we’ll get to PPC guardian angels. Joseph Kerschbaum  |  Print version  |  Back to top A Beginner’s Guide to Paid Search April 18, 2012 - As a beginner in the paid search realm, learning the ins and outs of the industry takes some time. So get started now! Here are best practices and optimization strategies for keywords, budgets/bids, ads, targeting, retargeting, and tracking. Liz Kao  |  Print version  |  Back to top 3 Dos & Don'ts to Spring Clean Your Facebook Ads April 16, 2012 - Spring cleaning is on everyone’s mind these days, so if you’re gonna go all Martha Stewart on your basement, give your Facebook ads a little attention too! Start with these simple and effective tips to pave your way to higher clicks and conversions. Noran El-Shinnawy  |  Print version  |  Back to top Where to Land the Best Paying PPC Jobs [Infographic] April 14, 2012 - Looking for a career in the pay-per-click (PPC) advertising field? New York City and Chicago have the most open PPC positions, but it seems third place San Jose is home to some of the highest paying PPC jobs, according to Onward Search. Danny Goodwin  |  Print version  |  Back to top adCenter to Add Broad Match Modifier April 13, 2012 - The adCenter product team is set to deliver an important improvements that will bring adCenter even closer to Google AdWords parity and improve your PPC results: broad match modifier. Here's how to make the most out of it immediately. Marc Poirier  |  Print version  |  Back to top 4 Reasons Your Search Team Should Manage DSP Campaigns April 13, 2012 - It is often said that Demand Side Platforms bring the search marketplace to the display media landscape. If DSPs look, feel and act like a search campaign, it makes sense to leverage your search team’s unique skills to manage your DSP campaigns. Ted Rooke  |  Print version  |  Back to top Analytics PPC Campaign Analytics: How to Avoid Number Hypnosis April 19, 2012 - There’s a dark side to focusing solely on numbers. Be aware of the dangers of managing campaigns solely on a rational basis – after all, numbers provide false certainty and aren't reality. Don't forget to look for the humanity behind the statistics. Howie Jacobson  |  Print version  |  Back to top Top 3 Excuses For Not Switching to the New Google Analytics – Debunked April 18, 2012 - Do you keep delaying the switch to the “new” Google Analytics? If so, you aren't alone. People aren’t switching for all kinds of reasons. But it's time to stop the excuses. Here are three reasons to switch today and how GA allows you to go further. Thom Craver  |  Print version  |  Back to top Social More Advertisers Flocking to Facebook Despite Rising Ad Costs [Report] April 19, 2012 - Facebook Ads CPC, CPM and Cost per Fan have all increased over the past year, even as engagement has slumped. Changes in Facebook ad display formats, competition, and how advertisers use Facebook may all contribute to the increased costs. Miranda Miller  |  Print version  |  Back to top Facebook Ad Images – Tips for Killer Creative April 19, 2012 - If you want to seriously increase the likelihood of a Facebook ad’s success in a social space already cluttered with multimedia, look no further than the good old ad image. Here are tools, tips, and strategies to create winning Facebook ad images. Merry Morud  |  Print version  |  Back to top 7 Tips for Better Facebook Ad Performance [Report] April 16, 2012 - Agencies enjoyed higher CTRs than in-house marketers, while those pointing ads outside the Facebook ecosystem can expect a higher CPC. Social Fresh’s new Facebook Ads survey combines helpful insights with five industry expert tips for marketers. Miranda Miller  |  Print version  |  Back to top Facebook Expands Offers Rollout, Acquires TagTile April 14, 2012 - Facebook Offers are now available to more brands, including some international marketers. The Offers will be distributed to advertiser's likes/fans in the news feed on the social site. Claimed deals will trigger an ad in friends' news feeds. ClickZ  |  Print version  |  Back to top Worldwide Social Media Usage Trends in 2012 April 13, 2012 - With social networks playing an increasingly important part in many people's lives, more global businesses are taking advantage of the social media benefits – for advertising, promotions, PR, customer services, market research, recruitment and more. Christian Arno  |  Print version  |  Back to top 13 Website Social Optimization Oversights That Make You Look Foolish April 13, 2012 - It's imperative to audit your website and blog to ensure it is optimized for social interaction, discussion and sharing. These 13 barriers present a wall between you and social engagement success. Are you guilty? If so, read on to find the remedy! Angie Schottmuller  |  Print version  |  Back to top Local Majority of SMB Websites Fail to Provide Social Links, Contact Info [Study] April 19, 2012 - New data from SMB DigitalScape points to a number of glaring problems (and opportunities) as less than 20 percent of SMB sites are linking from their website to a social presence. An astonishing 60 percent are missing a phone number on the homepage. Miranda Miller  |  Print version  |  Back to top Mobile Who REALLY Needs a Mobile-Friendly Website? April 19, 2012 - Mobile-friendly websites are quickly becoming a necessity to a complete marketing effort. Although online product purchases have a nature of their own, smart marketers should pursue how mobile search applies to their own set of customer conversions. Jason Cormier  |  Print version  |  Back to top Marissa Mayer Nominated to Walmart Board of Directors April 17, 2012 - Google Vice President Marissa Mayer has been nominated to join Walmart’s board of directors. Walmart hopes to tap into her experience with mobile, technology, and consumers. The election will take place June 1 during the annual shareholder meeting. Danny Goodwin  |  Print version  |  Back to top Video YouTube Adding 1,000+ Movies From Paramount, MGM April 19, 2012 - YouTube has added 500 hundred new movie titles from Paramount Pictures and more than 600 titles from MGM. Six major studios and more than 10 independent movie studios now offer movies for rent on YouTube and Google Play in the U.S. and Canada. Greg Jarboe  |  Print version  |  Back to top Becoming a YouTube Partner Just Got More Rewarding April 16, 2012 - YouTube is updating partner eligibility across 20 countries where the YouTube Partner Program has launched. Content creators in these countries can become partners by enabling their YouTube accounts, and monetizing at least one of their videos. Greg Jarboe  |  Print version  |  Back to top GOP Goes Google for 2012 Republican National Convention April 14, 2012 - When the Republican National Convention (RNC) convenes in Tampa, Florida, from Aug. 27-30, Google will be its “official social platform and live stream provider,” presenting coverage of RNC events, programs, and interviews via Google+ and YouTube. Danny Goodwin  |  Print version  |  Back to top Companies Yahoo's Q1 2012 Search Revenue Up 3% April 18, 2012 - Yahoo's 2012 Q1 search revenue was $470 million, up 3 percent compared to the same quarter for the previous year. The company's search sales have evidently steadied after falling 27 percent year-over-year in 2011 Q4 due to the Microsoft partnership. ClickZ  |  Print version  |  Back to top Robert Doisneau Photos Featured in Google Doodle April 14, 2012 - Four pictures snapped by French photographer Robert Doisneau are highlighted on Google’s home page today. Doisneau, who was born 100 years ago today, essentially did at the time what Google now does on a grander scale with Google Street View. Danny Goodwin  |  Print version  |  Back to top Google Earnings: Lower Cost-Per-Click Does Not Reflect Health of Our Business April 12, 2012 - Tech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again. Execs for the technology giant assigned multiple reasons for the price decline; shift towards mobile usage, increased targeting capabilities, and higher click volume. ClickZ  |  Print version  |  Back to top Technology 14 Search Tools to Bookmark April 20, 2012 - A roundup of some really useful tools, some of which you'll use every day, if you aren't already. Exercise some critical judgement though: a tool is only as good as it's data – make sure the data is believable. Cross reference against other sources. Duncan Parry  |  Print version  |  Back to top What People Search For - Most Popular Keywords April 18, 2012 - Billions of searches are conducted each day on popular search engines and social websites by people all around the world. A number of major search engines provide a way to discover the most popular search trends, keywords, and topics. Lisa Raehsler  |  Print version  |  Back to top Gmail Down for an Hour, Now Restored April 17, 2012 - Google's Gmail users experienced a Gfail today. Google moved quickly to adjust its Gmail systems after a disruption left some of its users unable to access email for longer than an hour. The issue is now believed to have been fully resolved. V3  |  Print version  |  Back to top